Private or Group: Which Sporting Events Tour Should You Choose in London?
By Editorial Team · Last updated 16/08/2026
- Best season
- Year-round
- How to get there
- Multiple international airports and Eurostar
- Avg. visit duration
- 3-5 days
Choosing a sporting event tour in London really depends on your priorities and budget. We offer 25 different tours, catering to a wide range of interests, and with a price range spanning from £22 to a significant £3,429, there’s something for everyone. Generally speaking, group tours tend to be more cost-effective – you'll find options within the lower end of that price spectrum, typically between £22 and £800, offering an accessible entry point into experiencing London sports culture.
However, if flexibility and a personalized experience are paramount, a private tour might be worth the investment. These tend to sit at the higher end of the range, frequently costing upwards of £1,250, reflecting the dedicated attention and tailored itinerary you receive. Think about your desired pace too; group tours naturally operate with a set schedule, while private options allow you to adjust timings based on your preferences.
The atmosphere also differs considerably. Group tours often create a shared excitement amongst participants, fostering camaraderie, whereas a private tour offers a more intimate and relaxed setting.
We consistently receive high ratings across all our sporting event tours – averaging 4.8/5 – demonstrating the quality of experiences we deliver. Ultimately, consider what’s most important to you: affordability, bespoke service, or the energy of a shared group adventure.