Private or Group: Which Art Tours Tour Should You Choose in London?
By Editorial Team · Last updated 16/08/2026
- Best season
- Year-round
- How to get there
- Multiple international airports and Eurostar
- Avg. visit duration
- 3-5 days
Choosing an art tour in London depends largely on your priorities, and we understand that deciding between a private or group experience can be tricky. Generally, group tours offer a more affordable entry point, with prices ranging from £12 to £283, while private tours represent a significant investment, often exceeding £195. This cost difference reflects the level of personalization and attention you’ll receive.
When considering a group tour, you'll benefit from a lower price and the opportunity to connect with fellow art enthusiasts. However, you'll be operating at a set pace dictated by the guide and the needs of the larger group. The atmosphere can be lively and social, but potentially less focused on individual interests or questions. Tour durations typically range from 80 minutes up to 660 minutes, offering options for shorter visits or more in-depth explorations.
On the other hand, a private tour offers unparalleled flexibility. You’ll have a dedicated guide entirely focused on your group's specific interests and pace. This allows for deeper dives into particular artists, styles, or historical periods, and you can spend as much time as you wish at each location. While the cost is considerably higher – often between £12 and £283 – this investment delivers a truly bespoke experience.
Currently, we offer 20 art tours in London with an average rating of 4.7/5. The most highly rated tour, the “National Portrait Gallery London Private Guided Tour - 3 hour” at 5.0/5 (1 review) and priced at £195, demonstrates the potential for a truly exceptional experience if you’re willing to invest in personalized attention.